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Take your own advice

Geigermania

Published: Wednesday, February 24, 2010

Updated: Wednesday, February 24, 2010 14:02

The galaxy is out of balance. In fact, the entire universe has been audience to one of the most enthralling circuses in the history of circuses. It's been one of the most unique ever, and there have been a few in recent memories that come close. Remember President Clinton's impeachment drama stemming from his affair with an intern? How about O.J. Simpson's low speed highway police chase, and the trial that followed, about the murder of his wife?

This circus, the one that's overtaking every news outlet from Telemundo to local nighttime news shows, is no Ringling Brothers, and it makes Barnum & Bailey look like a couple of wet-behind-the-ears amateurs. No lions, bears, human cannon balls or trapezes. This circus blows away all the bearded ladies, muscle men, midgets and giants. It has only one star; he carries the show. Only this man can carry the media circus that has transcended everything he has been known for.

Only Tiger.

Pandemonium ensued the day after Thanksgiving. While most of American bellies were still stuffed with turkey and it's most delicious accessories, Tiger Woods, the greatest modern golfer on Earth, was about to start the show.

Please take your seats.

Woods was hospitalized after crashing his car while exiting a driveway — his own driveway. The three months that followed revealed his infidelity, lack of integrity and seemingly nonexistent family values, not to mention a virtual disappearance and utter silence from the world's number one golfer.

He kept silent until Feb. 19, when Woods came out in a private news brief with only his selected news representatives and his family, minus his wife and children. Woods was a robot, his words felt insincere and cold. He apologized his billion-dollar heart out.

But talk is cheap; someone whose entire world hinges on actions and results should know that, Tiger.

The only way Woods can reclaim his throne as the most revered athlete in the world is by doing what he has done for the past 13 years on the PGA tour. He must make the doubters pay. Punish the sponsors that dropped him as a representative by smothering them with every tournament championship possible, the more majors the better. Woods has to shut up and play, and more than that, he has got to go beat – no, –demolish every player that spoke out against him. He's got to prove himself all over again. Call it revenge, or call it retribution, but the fact of the entire matter is that Woods did this to himself, with help from some enablers, no doubt.

It's called consequences.

To his family, Woods must stay true while out on tour, he must re-earn their trust by maintaining his fidelity and exhibiting self-control. Get rid of all of the enablers; Woods needs a new manager, new caddie and new friends. He has got to rid himself of any temptation. And most of all he's got to say "no" to the groupies.

Tiger must go win for his wife and two children, all of whom will be the targets of the merciless tabloids and media outlets. He needs to go win for his charity foundations, all of which bear his tainted name. He absolutely must go win for Tiger Woods the business, because he has become a market commodity. Win for the courses, brand names, sports drinks and golf clubs that he represents.

And when he's out there winning, he must do it in vintage Tiger fashion. He has got to don the famous "Sunday Red" emblazoned with the Nike swoosh and the trademark TW headwear, and he has got to stage a back nine, six-stroke comeback for the championship.

Tiger will have this burden to carry, but from this point on, he gets to decide how people will remember him. Will this ruin him, or will it fuel the planet's most magnificent competitor to accomplish even more? The only way Woods can cement his place in history is by breaking and re-setting the all-time Major victories record. Shatter the Golden Bear's record, and the public will forgive. And while he's out there on the victories conquest, the sponsors will come back, and the trust will return, slowly but surely.

All Tiger can do is take his own advice, the motto that so many athletes live by, thanks to Nike, and its swoosh, that Tiger represents.

Just Do It.

Get it. Got it. Good.

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